Humor Appeal Ads Examples
Instead of making cheap jokes humor in advertising is a deliberate procedure. Type of advertising appeal.
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The humor appeal persuades people to like a company brand product service or idea by making them laugh and feel good. The appeal to humor is a fallacy in which a rhetor uses humor to ridicule an opponent and or direct attention away from the issue at hand. Like name calling red herring and straw man the appeal to humor is a fallacy. The seven major types of advertising appeals include musical sexual humor fear emotional rational and scarcity which all have the common goal of influencing the way consumers view. For example making sure that advertisement is not just entertaining along the way.From victoria s secret to hardees brands have used unabashed sex appeal to sell products and services. It won t appeal to people who take things too seriously and to the masters of gift wrapping who take pride in their art. When should i use the humor appeal. The email ad is funny relatable and offers a quick and easy solution to a problem. The commercial launched during the 2010 super bowl with.
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